Our focus was an ambitious repositioning pivot, to re-establish a classic Canadian retail brand with 50 years of history.
MEC
Brand Identity, Art Direction, Campaign, Film Production, Product Design
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![](https://freight.cargo.site/t/original/i/12ff948a22f5f4043a65d9102c1d0ae125e6d87a423867c6634e319cfdd7bf72/MEC_V_1440x1850.jpg)
![](https://freight.cargo.site/t/original/i/0501c98fd0b93b2e2874ab9fe882ad315e89914eceb2c72a30e0449100fb8b09/MEC_V_1440x1850-2.jpg)