A rebrand for a geoexchange energy company on a mission to positively impact and change the way energy is delivered. The logo visually represents the geoexchange process, drawing inspiration from the drilling grid used to install GX systems and the pipe system that extends 500 feet underground. Our ambition was to create a brand strategy for Geosource that reflects their innovative technology, which uses the Earth's stable sub-surface temperature to sustainably heat and cool our spaces. As Geosource marked its twentieth anniversary, we aimed to create an identity that feels timeless and could have been crafted twenty years ago, or twenty years from now.