Our ambition was to create an event identity for the 2025 Invictus Games that honoured Coast Salish art while maintaining the integrity of the global Invictus Games brand. Our role was to facilitate the first-of-its-kind collaboration between four Indigenous artists, each representing one of the Four Host Nations, and Western brand designers — setting a new standard for Invictus Games visual identities. Our aim was to establish an inspiring and inclusive environment for competitors, their families, and spectators.